The WNBA's audience is 75 percent women. from what Im hearing hes plenty informed. Had this been six months ago, and I saw they were playing, I would not have known anything. "It just made sense to come together to partner on this to bring something special to the community.". The PSA encouraged fans and the public to educate themselves about the COVID-19 vaccine. Hopefully as the world begins to see how amazingly talented these women athletes are, the popularity of the WNBA will continue to improve and the women athletes will be better compensated for their skills. Yet, the harsh reality of being a WNBA "star" is something even she can't ignore. WNBA semis start with viewership high Tuesday's double-overtime Sky-Sun WNBA semifinal opener averaged 399,000 viewers on ESPN2, marking the largest WNBA playoff audience prior to the Finals since 2018 (Mystics-Dream Game 5: 430K). Do you care? The PSA highlighted the significant impacts and disparities that communities of color have experienced during the pandemic. Breanna Stewart of the Seattle Storm became a mother earlier this year after leading Team USA to a women's basketball gold medal. It's no secret that NBA has been carrying the league since its inception. She has to figure out a way to market a product to a core fan base that isn't exactly interested in the actual product. This post was published on the now-closed HuffPost Contributor platform. How do I know? The WNBA capped off its historic 25 th regular season by delivering its most-watched season since 2008 for its television partners - ABC, CBS, ESPN and ESPN2 viewership was up 51% over the 2020 season.And the 2021 WNBA Finals Game 2 was the most watched Game 2 since 2003, peaking with 1 million viewers.Game over! . The 2021 WNBA regular season averaged 306,000 viewers, a 49 percent increase over the 2020 regular season and up 24 percent over 2019. I think were starting to see the tip of the iceberg here.. Your email address will not be published. The WNBA scored 98.3 points for racial hiring practices and 96.8 points for gender hiring practices in 2021 and continued to set an example for inclusive racial and gender hiring practices across all professional leagues. We know ESPN is paying the WNBA $25 million to broadcast some of its games. Our National Sports Director, Dr. Joseph Bryant, also has led numerous efforts this year to highlight the WNBA, recognizing many of their players, executives, and the enormous impact the league has had to promote education, diversity, inclusion and justice. Watch Draymond Greens comments embedded below and form your own conclusions: Thanks to those who've taken an interest in this issue. While the WNBA does not garner the same audience as the NBA does, the women involved in the league are doing some amazing things. to incorporate the statistic into your presentation at any time. . Daily News & Commentary: September 18, 2018, Commentary Round-up: Bostock v. Clayton County, Opinion Summary: Bostock v. Clayton County, Interview with ACLUs James Esseks on Bostock and Harris. Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Research expert covering sports and video gaming, Profit from additional features with an Employee Account. Englebert reported the average viewership of games rose 68% this season, crediting that largely to a substantial increase in games on the ESPN Network as well as the league's debut on the CBS . Here is a sampling: He was legit giving them solid advice on how to get paid more. [13] The 2009 regular season on ESPN2 (13 telecasts) concluded with an average of 269,000 viewers, up 8% vs. 2008 season (248,000 viewers). Because everyone says, We support women. Recognizing that family planning and personal health has been a challenge for many of its players, the WNBA has announced an increase in the benefits related to healthcare and family planning. As a Premium user you get access to the detailed source references and background information about this statistic. Theres no reason for me not to., The next day, Serrano reached out to Weiner through a direct message on Twitter. The two new head coaches in 2021 were: Noelle Quinn of the Seattle Storm and Darius Taylor of the Atlanta Dream. I always was optimistic that we would start getting opportunities, Stiff said. Women's college basketball gets more televised games than the WNBA, and that's part of the problem. In, Morning Consult. As Clarendon explained, for women who have often been underpaid, we know black women are underpaid, queer people, [too] . Sure, hes a Twitter superstar backed by the #FOHArmy. Even with the NBA losing popularity because of its social justice advocacy and other reasons, viewership, and thus cash flow, is still significantly higher in the mens league. . I said more women. Because of the smaller crowd sizes, TV coverage, and overall fanbase, not everyone knows what the difference is between the WNBA and the NBA. . We support women in the workplace. Jesse Jackson, founder and head of the organizations that merged to form Rainbow/PUSH, after reviewing the report card. Second, the new CBA also provides that WNBPA player-members who have a dependent child under age 13 living with them during the season will now enjoy both a $5,000 annual stipend and a complementary two-bedroom apartment. Natalie Weiner (@natalieweiner)October 15, 2017, These very important people in, not just womens basketball history, but basketball history are excluded from this book that is ostensibly about the whole sport and not just about men in the sport, Weiner said. See all, NLRB General Counsel aims to limit employers' ability to hire temporary replacements during some lockouts; forty-four corporate Starbucks employees sign open letter urging neutrality towards unionization efforts; Senator Sanders plans vote to subpoena Starbucks CEO, Julie Su will replace Marty Walsh, Starbucks faces consequences for illegal acts, public pension funds eye a private equity firms treatment of workers, and two bills would impact workers rights. With colored spotlights dancing off his face and disco balls spinning overhead, Buss . Behrens' role extends to the other NBA entities, to include the WNBA. But those 75 percent make up a small fraction of the population. If you need to flag this entry as abusive. Truth has never been more critical! Each bar represents the share of any given stat category owned by a single player. The NBA's total revenue in 2017 was about $8.76 billion and $4.3 billion of it went to its players; The WNBA's total revenue in 2017 was about $60 million and $20 million of it went to its . For . Half the population in the United States is made up of women. Profit from the additional features of your individual account. Think about it. Ticket prices for the NBA average around $90 per ticket while the WNBA tickets cost around $18 on average. NBA basketball. This size difference would make sense considering men and women typically have different hand sizes. Unfortunately, though, because of COVID-19s impact on professional sportsincluding the WNBAthe WNBAs 2020 revenue goal could become virtually impossible to meet, which would make 2022 the earliest that WNBPA player-members could pocket a percentage of revenue on par with that of their male NBA counterparts. Last fall, Bleacher Reports Natalie Weiner wrote a storyaboutwomen dunking. 2021 was also home to the most-viewed regular season game since 2012, when the Seattle Storm faced the Chicago Sky on August 15 on ABC, averaging 755,000 viewers. Hes been writing features on the womens game and tweeting about it, but hes a newbie on this front, maybe even considered an interloper by some. The average annual WNBA salary is reportedly about $100,000 as compared to the approximately $7 million that NBA players bank. In a statement, WNBA commissioner Cathy Engelbert said the new format would let fans follow the league's stars and best teams from the start of the postseason. In the second semifinal, Notre Dame led Connecticut by five points with 21 seconds left. We support women empowerment. I watch the NBA, basketball is basketball. He thought about it more overnight. And that, you see, is the real issue. All rights reserved. "I think women really flipped this on its head," Ogwumike said, according to Bloomberg, "especially as it comes to stigmas and societal norms with expectations thrust around working women having to make this decision between family and career.". Get full access to all features within our Business Solutions. Accessed March 05, 2023. https://www.statista.com/statistics/1098381/national-basketball-association-interest-gender/, Morning Consult. "Level of Interest in The National Basketball Association in The United States as of May 2022, by Gender. There were many highlights in this report card. A roundtable discussion with Benjamin Sachs, Kate Andrias, Steve Kest, and Robert Kuttner. "I'm a realist. This was the 17th consecutive year that the WNBA has received at least an A for its overall race, gender and combined grades. Serrano is an interesting case study on the topic, though. Back then womens sports on TV were a rarity. Chart. He woke up with a different thought. OnLabor is a blog devoted to workers, unions, and their politics. I should be paying attention. The WNBA is an American professional women's basketball league established in 1996 and owned by the NBA. The opening weekend recorded a 25% increase from the previous year and two weeks in, the WNBA was averaging 357,000 viewers across ABC, ESPN and ESPN2. During a remote interview with NBC Sports reporter Kerith Burke that followed up a series of his tweets on the subject, Green suggested that women in sports need to change their tactics, even while acknowledging that in the current marketplace, mens sports generate far more profit. A little down the list was an intriguing event when it comes to sports TV audiences: The 26th WNBA All-Star Game aired live at 1 p.m. on Sunday from Chicago's Wintrust Arena and averaged 734,000 . Layshia Clarendon is a male-identified transgender and non-binary who previously underwent a double mastectomy to relieve the anxiety of Gender Dysphoria. It's one thing for women who have no interest in sports in general not to care about the WNBA. The new format gives the WNBA more opportunity to generate revenue and showcase players' talent on TV. Sep 22, 2022 The 2022 Women's National Basketball Association (WNBA) Finals were contested between the Las Vegas Aces and the Connecticut Sun. The WNBA has held the top position in the racial and gender report cards since the WNBA's inaugural report in 2004. Ogunbowale ended up onEllen. They had to. Thank you for partnering with us to maintain fruitful conversation. These substantial raises for top players are not without downside, however: in terms of absolute dollars, the raise enjoyed by maximum-salary players exceeds that enjoyed by seven minimum-salary veteran players combined. ), Time to cash in wokester! Your email address will not be published. Public interest in WNBA in the U.S. 2022, by gender Basketball WNBA regular season TV viewers 2022 League overview Most popular women's sports leagues in North America June 2021 Most. Think about it. With the regular season, the 2021 WNBA season averaged 306,000 viewers, which is a 49 . Gender Female Male 2012-2013 NBA Regular Season Source: Nielsen National TV Toolbox: Ratings Analysis, Regular Season 2012-2013, P2+, Live+SD. The average age of a baseball viewer is 57, up from 52 in 2006. Or the character. The NBA league office continues to increase its racial and gender diversity with more than 37 percent people of color and more than 39 percent women. The public will not see it and we do not share it. The answer transcends gender issues, but rather correlates directly with the yearly revenue from advertising, merchandising, sponsorships, and ticket sales. I agree with his perspective. Hours before the game tipped Shea Serrano had the matchup between the Los Angeles Sparks and the Minnesota Lynx on his mind. "This has been an amazing year for the WNBA!" Warriors forward Draymond Green received criticism over a series of tweets he posted where he argued that women athletes are too focused on demanding better wages than they are trying to grow their. So far this season, the WNBA has seen a 36 percent increase in viewership in adults age 18 to 49, a 29 percent jump in men in that age group and a 50 percent increase in women. Other signs of triumph for WNBA stars WNBA earns highest marks for racial and gender hiring practices, WNBA mock draft: Villanova's Siegrist soars into lottery pick, Serena, Griner honored at NAACP Image Awards, Sparks officially re-sign forward N. Ogwumike, Griner on court in 1st open workout since release, WNBA draft set for N.Y., to have 'Orange Carpet', 2-time All-Star C. Ogwumike back with Sparks, Griner officially rejoins Mercury in 'special signing', Yang joins Sparks after FIBA silver with China, WNBA trade grades: Why Wings, Liberty earn top marks in Saturday's four-team trade. That number spiked to 5.2 million in the final 15 minutes when Ogunbowale hit the buzzer-beating championship-winner, capping the biggest comeback in championship game history. Or the professionalism. At first he was defensive. Both series went five games with each team taking one title. Freelance Writer/Author of all things LGBT/Sports/Human Interest. The employer in Glacier Northwest is asking the Supreme Court to overrule decades of long-settled law. When it comes down to it though, it's not about the product. While I get why they are focusing on inclusion and targeting this particular market, it's also very narrow minded. I call on and encourage the men's professional leagues to follow the WNBA's lead, and to support the league's efforts on and off the court. When the league was first introduced, the WNBA would play two 20-minute halves utilizing a 30 second shot clock. Part of HuffPost News. Please create an employee account to be able to mark statistics as favorites. This cringe-worthy idea would have done nothing to improve the quality of the product, and would have played into the stereotypes that so many female athletes are trying to break down. Compensation. Learn more about how Statista can support your business. AP Photo/Paul Beaty. Yes, he has one of the most vibrant voices in writing today. The league's best teams aren't showcased like they should be, in order to market said product. By all metrics, WNBA Viewership is increasing in all the most important areas. If every woman in the country tuned into the WNBA, it could stand on its own two feet. The WNBA can't compete with that. Vandersloot to New York, the rise of superteams and a Liberty-Aces WNBA Finals? Im a very tiny part of a bigger thing, he said. Back then womens sports on TV were a rarity. This is over a foot difference when compared to the WNBA. We will no longer be beholden to them but we need your help. Right? Lisa Borders, a former Coca-Cola executive, is now tasked with the responsibility of increasing viewership of the league. They include: The percentage of women in team president positions and people of color in assistant coaching positions were all new highs for the WNBA. We need more women to read, watch, and soak up women's sports the same way men do men's sports. Since 2007, all four Grand Slams - The Australian Open, French Open, Wimbledon, and U.S. Open - pay out equal prize money to their male and female winners. Why start a story on WNBA viewership with Shea Serrano? "Number of Viewers of The Wnba Finals on Espn from 2003 to 2022 (in 1,000s). Maya Moore has been compared to Michael Jordan as his female embodiment in women's basketball, and she has her own sneaker line through the Jordan brand. Why do more women tune into Scandal or The Real Housewives of Wherever for water cooler fodder instead? The WNBA averages around 7,000 attendees per game while the NBA averages 18,000 in attendance. VIEWERSHIP: Combined viewership for the WNBA across ESPN Networks (ABC, ESPN, ESPN2) and the CBS Television Network was up 16 percent over the 2021 regular season, averaging 379,000. Trying to attract men who already have preconceived notions about the WNBA or female athletes in general is fruitless. Tennis boasts the most narrow pay gap of any major sport. In recent years, however, the women's basketball league has seen real momentum, evident in . The gap is even larger for single-gender sports, the report shows. Available: https://www.statista.com/statistics/1236700/wnba-finals-viewers/, Number of viewers of the WNBA Finals on ESPN from 2003 to 2022, Available to download in PNG, PDF, XLS format, Most popular women's sports leagues in North America June 2021, Share of African Americans in pro sports in North America in 2022, by sport, NBA & WNBA annual salaries as share of league revenue in 2020, Public interest in WNBA in the U.S. 2022, by age, WNBA average regular season attendance 1997-2022, Attendance at the WNBA All-Star Game 1999-2022, Average player salary in the WNBA by team 2019, Women's National Basketball Association all-time assists leaders 1997-2022, Women's National Basketball Association all-time rebound leaders 2022, Average U.S. TV ratings of NBA playoffs 2018, Average U.S. TV ratings selected NBA games 2018, NCAA basketball March Madness TV viewership selected games 2013, NCAA basketball March Madness TV viewership selected games 2014, Average NCAA football TV viewership by conference, Average NCAA basketball TV viewership by conference 2011, TV viewership of selected National Football League games 2012, Super Bowl viewers in the U.S. 2017-2023, by platform, Distribution of NBA television audience during 2012-2013 regular season, by income, Distribution of NBA regular season TV audience 2014, by ethnicity, Age breakdown of NBA TV audience during 2013 regular season, Average TV viewership of selected NCAA football games 2017, Gender breakdown of NBA television audience in 2013 regular season, Women's World Cup viewership in the U.S. 2015, Women's World Cup viewership in the U.S. 2019, by device, Most common online methods of finding TV shows Australia 2017 by gender, TV viewers of Animal Planet in the U.S. 2018, by age, Share of time spent watching TV in the U.S. 2017, by type and income, Women's National Basketball Association (WNBA), Impact of the coronavirus on sports participation, Number of viewers of the WNBA Finals on ESPN from 2003 to 2022 (in 1,000s), Find your information in our database containing over 20,000 reports. Especially because the union managed to achieve this remarkable progress while represent[ing] everyone, every type of player. Plum notes the difference in narratives between the two leagues. its huge. Both semifinal games went to overtime. Probably not and Serrano doesnt believe its him. According to ESPN, it was the most . He told her she was right. We need more women to read, watch, and soak up women's sports the same way men do men's sports. But those 75 percent make up a small fraction of the population. Show publisher information It was the mostwatched regular season WNBA gameon ESPN2 since 2011. Then you can access your favorite statistics via the star in the header. The WNBA has continued its diversity, equity and inclusion initiatives where it left off after the 2020 season. If a comment is spam, instead of replying to it please click the icon below and to the right of that comment. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The arena football leagues never had a similar following to the NFL. Statista. The basketball gender pay gap is significant. Today's news reinforces that. Show publisher information Lets take a look at a some of the differences between the two leagues. NEW YORK, Sept. 24, 2021 - The WNBA capped off its historic 25 th regular season by delivering its most-watched season since 2008 for its television partners - ABC, CBS, ESPN and ESPN2 - with. Under the new CBA, all player-members will travel in Comfort Plus (or equivalent) seating, and player-members traveling to compete in the mid-season All-Star Game will fly First Class. We are fans of the WNBA as we love the impact it has on young female players and how it shows young girls that they too can be sports heroes. The most revolutionary change the agreement came to was access to free fertility services, which has been often seen as a luxury and not a necessity. They included the number of women in ownership positions, percentage of women in team president positions, and people of color in assistant coaching positions, which led to the overall grade of A+. What do (Sports) Unions Do in a Pandemic? He knows there are others who have covered the game longer and have a great depth of knowledge on it. According to Sports Business Journal, NBA games broadcast on ESPN, ABC and TNT averaged only 1.4 million viewers. Watch Oregon basketball, Serrano recommends now. Seemingly straggling both sides of the fence, the Golden State Warriors power forward is also blaming virtue-signaling corporate America for failing to do enough to resolve a gender salary gap and apparently wants to shame them into writing some checks. She wasnt trying to attack or troll him. Gender Pay Gap in Tennis. For some reason there is a disconnect between women and the act of consuming women's sports, particularly the WNBA. Theres no reason for me not to., Thats how it started: with her flicking me in the ear about it, he said. Noor Ahmed made significant contributions to this column. As OnLabor reported (see here and here), the WNBPA negotiated a new collective bargaining agreement (CBA) with the WNBA earlier this year. It's not a coincidence that tennis legends Serena Williams, Maria Sharapova, and Li Na are among the . Maya Moore (David Berding/Icon Sportswire via. I should be paying attention. When I say "women," I don't just mean gay women. They care about the basketball product. Maya Moore. Another difference within the organizations has to do with the team rosters. This statistic is not included in your account. Third, each team will also dedicate a comfortable, safe and private place for Players to nurse their children. Indeed, as shown in Table 2 below, this new CBAfrom top to bottomoverhauls the WNBAs labor market, significantly boosting WNBPA player-members individually guaranteed base salaries. EclipseCloudF0475 (@CloudF0475) April 2, 2021. You are also agreeing to our Terms of Service and Privacy Policy. Each league and sports organization has its own structure of compensation and benefits. Instead, each player sat on a coachs bench and delivered in-game analysis within earshot of all the chatter during timeouts and the game. "Number of viewers of the WNBA Finals on ESPN from 2003 to 2022 (in 1,000s)." Statista. Sky forward . "I've always envisioned being an owner of a WNBA team," Beard said in October when it was announced she would partner with the African American Sports and Entertainment Group. The number of Black head coaches increased from three in 2020 to five in 2021. More specifically, this policy covers egg freezing, fertility treatment (including surrogacy), and adoptionbenefits covered by just 7%, 31%, and 56% of major U.S. employers, respectively. We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. The NBA generated $7.4 billion in 2016-17, according to Forbes, which is likely more than 100 times that of the WNBA.

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