While both Collection and Carousel Ads support a multi-card format, Carousel Ads utilize a swipe option that will present up to 10 different cards. See the ad specifications for the Facebook In-Stream Video Carousel ad format, Conversions ad objective. The Facebook ad specs for carousel ads are: (Images) Size – 1,080 x 1,080 pixels; Ratio – 1:1 square; Image Maximum — 30MB Before you get started with Facebook Carousel Ads, take note of the advertising specs. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion, or tell a story about your brand that develops across each carousel card. You can use the carousel format in the Facebook News Feed to showcase up to ten images or videos within a single ad, each with its own link. Facebook Carousel Ads have up to 10 cards. Engaging with customers in this way helps hold their attention and increase your chances of building a relationship that will eventually lead to a purchase. Design your ad using various formats, placements and objectives to meet your business goals. You can use the carousel format in the Facebook News Feed to showcase up to 10 images or videos within a single ad, each with its own link. See the ad specifications for the Facebook Right Column Carousel ad format, Catalog Sales ad objective. In this article, you’ll learn about one of the most unique ad types available: Carousel Ads. With more creative space within an ad, you can highlight different products, showcase specific details about one product, service or promotion or tell a story about your brand that develops across each carousel card. Here are the detailed specs for Carousel Ads: Creating a Facebook Carousel Ad is simple. Facebook Carousel video ad specs. Facebook Carousel Ads follow the carousel format (similar to how Google search results display multiple images at the very top of the page), allowing businesses to promote up to 10 different products using photos or videos in a single ad. The minimum number of cards you can use for your ad is two; the maximum is 10. Are you a Facebook ads expert on the lookout for new ways to improve your campaigns’ performance? See the ad specifications for the Facebook Stories Carousel ad format, Traffic ad objective. The Facebook right column ad is a classic Facebook ad. Here are answers to some common queries on Carousel Ads. It’s important to understand why Carousel Ads help your business achieve the best results. Recommended resolution: 1080 x 1080 pixels; Video formats:.MP4 or .MOV; Max video size: 4GB per video; Max video length: 240 minutes; Minimum 2 cards and max of 10 cards per Carousel Ad; Text: 125 characters; Headline: 40 characters; Link Description: 20 characters; Facebook Right Column Ads . Taran Soodan Follow these steps to create the ad using your Facebook page: The Facebook Carousel Ad type can be confusing, so you might have some questions about it. See the ad specifications for the Facebook Right Column Carousel ad format, Traffic ad objective. Facebook shoppers can only see Collection Ads on mobile devices; Facebook Carousel Ads are prevalent on both desktops and mobile (making this ad type multi-platform compliant). Unlike a single image ad, a Carousel Ad has up to 10 cards, each of which can host a single product in the form of a photo or video. Want to make sure your ads are customized perfectly for the exact placement and ad type you’ve chosen? Another essential difference is where users will see these ads. Every card includes a link that takes the viewer to an external landing page featuring the product. Before you get started, it’s essential to know the right Facebook ad specs for carousel ads. However, as an advertiser looking to do what’s best for your business, it’s critical to understand the differences between them. Taran Soodan is a full-stack marketer helping businesses with organic growth via SEO, Content Marketing, Partnerships, and more. What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers). While Facebook Carousel Ads are created and posted on your Facebook page, users can view them on Instagram, Messenger, and the Audience Network. How Does the Instagram Algorithm Work in 2021? Get the latest digital marketing insights and trends delivered straight to your inbox. |. Learn technical requirements, design recommendations and see an ad example. You can use the carousel format in the Facebook News Feed to showcase up to 10 images or videos within a single ad, each with its own link. Learn technical requirements, design recommendations and see an ad example. Facebook Carousel Ad sizing and specs. Copyright © 2020 Tinuiti. The Facebook ad specs for single image ads are split into two: Keep text to 20% or less of the image since this can result in reduced delivery, , except with a video in place of a static image. Ecommerce brands can Carousel Ads to increase their sales, engagement, and brand awareness. Here are several features that will help your brand shine. Carousel ads let you use a combination of all other ad types, running up to 10 images, slideshows or videos in one single campaign. Here are the Facebook ad specs for Collection Ads: Collection Ads use the first image or video from your Instant Experience ad as the cover photo for your media set. 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