Explore the latest, and greatest, creative work from around the globe. Rick Ross's net worth. Rick Ross, along with his sister Tawanda, just bought his fave restaurant, Checkers in Miami Gardens. ... That’s probably why he invented his own burger joint. Not only is he the CEO of Maybach Music, he’s also the owner of nine Wingstop locations, which he franchised mostly in the South. However, he grew up in Carol City, Florida, which is located about 17 miles north of Miami. Ross has more than just a culinary interest in Wingstop—he’s the proud owner of nine franchises around the country, mostly in the southeast, closer to his hometown of Miami. He currently has 9 albums (with the 10th on the way), and all have been able to reach the top positions on the US R&B and Rap charts. Music, football and friendship were all that mattered to Ross growing up. Rick Ross "Buys Back The Block" With New Checkers Restaurant Deal. According to CelebrityNetWorth, Rick Ross is currently worth $35 million. Fitzgerald & Co, studio Woven, Ross and Checkers created a documentary-style film, “Rick Ross Buys Back the Block,” about his deep connection with Checkers and life as a “fast foodie.” It tells the story of what the brand meant to him and his friends growing up – big, bold taste at an incredible value. Helping publishers increase engagement, improve monetization and drive new audiences. A week after the lawsuit was filed, Rick Ross responded to the charges: "It's like owning a restaurant, you're gonna have a few slip and falls. by Kyle Eustice. The franchise ownership also enables him to give back to the city and the people who nurtured him. Never taking no for an answer.” They don’t have to follow the exact path the rapper did. 28. All rights reserved. Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content. Creating compelling content your customers will love. And it all begins right there in the heart of the neighborhood at Rick Ross’ Checkers. In September 2016, rapper and restaurateur Rick Ross stated his plans for a partnership with Checkers and Rally's, including ownership of a few franchises. My hard work. Owning Checkers & Rally’s franchises fulfills a childhood dream for Ross, who saved his dollars from a car-wash job to be able to eat at Checkers regularly. Rick Ross and his sister, Tawanda Ross Published on: Jan 11, 2017, 3:29 PM. “Providing jobs. Soon after he paid a visit to one of the restaurants, a trip that would prompt Ross to venture into the lucrative chicken business. The Latest news for the marketing & media industries. Rick Ross is a record executive, entrepreneur, and rapper. After having seen and done it all, he wanted to go back to that same neighborhood and buy his favorite Checkers. Ross understands what him being visible in Carol City means to the people who live there, especially the kids. As an artist and entrepreneur, Rick Ross has always fashioned himself a self-made man, willing to take on the odds in order to achieve success. Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative. Rick Ross owned Phantom is powered by a 6.7 liter engine and develops 453 horse power with 531 pound-feet of torque. And rapper Rick Ross just bought his—a Checkers franchise in his hometown, Carol City, Florida. We know where his connection to music led him but it’s coming-of-age in Miami that keeps his life pointed in the right direction. © Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. Rick Ross songs have been selling quite well, and this applies to pretty much all of his music throughout the years. Rap tycoon Rick Ross is expanding his restaurant empire with a Checkers franchise. Although his diet dubbed "Rossfit" put him in the best shape of his life he's been expanding his entrepreneurial portfolio by jumping into the local fast food business. Rick Ross IS A BOSS OWNS 30 RESTAURANTS! Now, with an announcement of his … Growing up, he spent time on the football field with friends, working the local car wash and hanging with his buddies at neighborhood spots like Checkers. Staying in touch with where you from,” are the reasons Ross gives for his franchise ownership. Does Rick Ross own checkers? His Cadillac Escalade is reported to be the only Luxury SUV in his collection. It started, as many life events do, with champagne. “I’m one of the few artists that could claim to be self-made. Checkers Restaurants' in-house marketing team is led by Terri Snyder (Chief Marketing Officer). Now, it looks like Rick Ross got his savory palette set on burgers and fries. The Cadillac Escalade as we have rightly mentioned in many of our articles, is a model greatly adored by American rappers. Join hundreds of thousands of marketers in signing up for The Drum’s email briefings. “Checkers was more affordable. The boss said it,” says Ross in the video. Rick Ross Shares Secret To Keeping 75-Pound Weight Loss Off: Including Checkers, Wingstop In His Diet Posted on August 8, 2016 - By Victoria Uwumarogie MadameNoire Featured Video I Know Where Donald Judd’s Truck Lives. TheGrio. Rick Ross. Its curb weight of nearly 3 tons does not stop it … Ross has even helped with word-of-mouth marketing for the sparkling wine, which sells for about $35 a bottle. By coming back home, he becomes a beacon of hope for Carol City kids trying to make their way in the world. McKevitt’s prior work includes “The Off Season: Kevin Durant”; “UFC: Road to the Octagon”; and “The Marinovich Project.”, David Matathia, EVP, Chief Strategy Officer, Lauren Edwards, Assistant Account Executive, Mike McGarry, SVP, Director of Emerging Content, Jessica Fergen, Assistant Media Director, Digital, Benjamin Blank, CEO / Chief Creative Officer, Bridger Nielson, Studio Creative Directer, Eddie Peña, Director of Brand Partnerships, Alastair McKevitt, Director of Photography, This article is about: North America, Hip Hop, Advertising, Creativity, Entertainment, Modern Marketing, Arts, Food & Drink. Ross’ sister, Tawanda, is his manager and runs his franchise business, which consists of multiple Wingstop and Checkers restaurants. Luc Belaire Rare Rosé soared in popularity last year after the rapper, who sometimes calls himself Ricky Rozay, endorsed the black-bottled booze in songs and music videos and on social media. He’s proving his love for the city he grew up in by teaming with Atlanta agency Fitzgerald & Co and Woven for a documentary-style promo for the franchise. That connection to football and Checkers is what he said got him through his hardscrabble youth. We were all pretty much on the same level: stuck inside our homes on countless Zoom calls, taking good fit pics and posting them on Instagram so somebody, anybody, could see we got dressed.It was hard to do anything that interesting that could be flaunted without looking tacky. Rick Ross is truly the boss in his old Carol City, Florida neighborhood, thanks to his buying of several greater Miami Checkers and Rally’s … Rick Ross has invested in the fastfoodrestaurant chain Checkers and was celebrating his investment with the CEO Our assumption is that the bawse is planning to invest in the company by opening up one, two (hell, maybe more) franchise locations. Scenes of kids and young adults on the playground, the schoolyard, and on the road flash by to his voiceover. He opened his first franchise location in Miami in early 2017. Rick Ross has mastered the art of hustling and bossing up. 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Curiouser still, the purchase has led to the creation of a tiny documentary, which the drive-through restaurant chain is using as branded content. Meaning nothing was given to me.”. That’s why he had the ingenious idea to begin franchising Wingstops in 2010. Published January 11, 2017 Since acquiring a number of Wingstop locations nationwide, rapper Rick Ross has been heavy on his foodie game. “We’re incredibly excited to have Rick Ross and his sister Tawanda join our system. Features providing insights into the marketing industries. In an effort to give back to his hometown community in Florida, Carol City, the hip-hop star Rick Ross decided to fulfill a childhood dream: He bought a Checkers fast-food franchise. 35 million runs his franchise ownership in Miami Gardens and Checkers is what he said got him through his youth... Since Rick Ross just bought his—a Checkers franchise haunts in Carol City kids to. 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