That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Education matters. Do they also have a succession plan in place, I ask? The House of Sana Safinaz has been her home away from home. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. I know how to strike the balance between being their teacher and also their friend. You can never rest with retail. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Pakistan barely has any trade schools or any sort of government support, and despite that, we see so many pioneers emerging. SM: No. I have now decided that the answer to this problem is sleeping less! I had a lot of issues with the pregnancy. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Join Facebook to connect with Sana Hashwani and others you may know. A: What made you decide to go into retail? With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Your time is not necessarily your own and having the support of your family is imperative. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. "I took it very seriously. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. LIMITED. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. In fact, were looking forward to it! Which has been sent to Quarantineh Center under preventive measures where she is undergoing treatment. It is not healthy for anyone in any kind of setting to be the one to make the sacrifices while everyone else walks all over you but any relationship is a give and take so sometimes you put yourself first and at other times, your partner, child or a parent. To maintain her own health, she practices yoga and makes sure she cleanses and moisturizes her skin to keep it fresh and young. The ministry set trade schools in the right areas, where eager girls would come to learn. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. Karachista | Pakistani Fashion & Lifestyle Mag, Karachi Eat 2017 the good, the bad and the ugly, Wedding wear on a budget an insiders guide to fabrics and craftsmanship in Karachis Bazaars, Weaving Green Pakistans first sustainable fashion line by Sapphire, Local teens give back with innovative educational games, LSA 2020 the Lux Style Awards 2020 go virtual but dont skimp on the glam, Breaking Barriers-Behind the Veil of Coke Studio With Zara Madani. Saadia Qamar March 20, 2011. It is so liberating. Nothing is impossible. SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. Sana has managed to sail through, learn a lot and its been an amazing journey so far. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. I miss you.. Its exhausting! 30 (2019) Area served. Sana Nawaz Biography The elegant lady is also a very beautiful model and actress. When youre younger, little things seem big. For the best experience on our site, be sure to turn on Javascript in your browser. We steer the conversation back to fashion and the fact that theyve just gone and revolutionized wedding wear in Pakistan by launching a range of ready to wear wedding wear. Be proud to be brown! However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. This is what inspires us the most. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. For Sehr, financial independence is crucial. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. Sana and I have no knowledge of retail; we are learning day to day. SM: Retail is only as good as your team is. She adds that when a woman decides to have children, she is responsible for them and their needs but at times, it is important for her to put herself first. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. That is quite an achievement in a male dominated corporate world. Achievements taste the sweetest when they are shared with your loved ones, she says with a smile. She has a basic skin regime that she follows daily. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. It is evident that self-care is a high priority in her life. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. You get in there; you bounce off them because they have different ideas. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. They respect me a lot., For this young artist, financial independence is of utmost importance. Best is to accept, go with the flow and breathe. They have to be quite serious, have to be more composed, and not kid around. Rich getting richer. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. A: How do you escape this? For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. According to her, hard work and dedication always pay off. "Ready to wear bridals is not a new concept but its new for us," Sana explains. So, you know, everything excites you.". Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. This is a country of nearly 200 million people; unofficially Karachi has a population of 28 million people, Lahore approximately 11 to 12 million. In fact every day there are moments of weakness. It was crass. Mohsin (Ali Tawasuli) is the person who passes stuff for us. If you start thinking like that, youll be able to figure out your way through any situation. Sadaf makes it a point to make up for the lost time later when she wraps up her work. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. Karachista is Pakistan's top news, entertainment, music fashion website. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. But 27 years cant all be smooth sailing. She passed all her exams in her first attempt and was one of the few to complete her CA in the 4 year duration. The field comprised of only a handful of women at that time. Its very involving and you have to be on top of your game. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. "I flew into Karachi on Sunday from London. Shes a super woman and my wonder woman.. Would ve been a story if lower or middle class girls had made it. In our society a lot of women depend on their families for little things that provide them happiness. It was then that we started to think about doing lawn on our own. The onus is on us. It was especially important for her considering both her areas of work are very different from each other. Do they ever think anything is enough? She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. A long story of the reason for infection was also shared on social media. I design lawn entirely on my own. View the profiles of people named Sana Hashwani. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. Thats why Sana Safinaz today has a very young dynamic.". Sana and Safinaz are the most non-political and pleasant people in the field. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . Here one has to nurture and build teams which understand the brand. However, she is quick in dealing with them. SM: We are excellent multi-taskers. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. She feels the older she gets, the more she needs to give herself a break and relax. SH: You have to give a five to six year timeframe to any business. But with Paperazzi they changed their pace completely. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. You have to keep on innovating," Safinaz says with absolute clarity. A: How does your interiors business fit in? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Its something that makes her day. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. I am the face of bridal. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. Lawn Royals: Sana and Safinaz. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Sana has been blessed with incredible support from her family, friends, and husband. There have been many moments when we wanted to quit. "We are sharing Sana Hashwani's test results in order to dispel the rumours that she has Covid19. Confidence matters. Iqraa believes that with changing times, standing up on your own feet is imperative for every man and woman. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. They wont. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. It was crass. SM: With bridals and light evening wear. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. Whatever weakness I highlight; workplace pressure, home pressure, kids demands, husbands demands, one thing everyone has to be very clear about, is their goals. She is one of the top make-up artists in town and it is not surprising why! I also do wall art, pen and ink drawings, and have also done a few low key shows. Theyre going to trust Mohsin. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Due to her versatile nature she is well known among her fans across the country. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. Both of the hotels were converted into Marriott brand in 1990s. Wow, never heard that one before. I am trying to progress to a newer place and learning new things. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store.

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