Also, British Airways has established a separate department i.e. In addition to this. This again is related to taking care of the people who keep the functioning of the company i.e. British Airways is the largest airline company actively providing services in the entire United Kingdom. Thus, BA should increase its focus on new markets. Our free knowledge base makes your 2004). Thus, it has been identified that various internal and external stakeholders of the organization influence the operational and decision-making activities (Kokemuller, 2019). So you do not need to waste the time on rewritings. Training That is why, I ordered British Airways Stakeholder analysis from this company and they gave me a good quality assignment. To be the worlds leading airline group, maximising sustainable value creation for our shareholders and customers. Another issue is establishing rights of all and a system of justice within the organisation. According to the CSR report of the British Airways, aviation is an important part of the industry as it provides employment, trade links, tourism and support for economic development through air travel. (British Airways 2012, p. 16). Other monetary awards are given to the staff, which are believed to have a direct connection to the key performance indicators of the company and its environmental and social responsibilities. The two main suppliers of BA are Boeing and airbus. Moreover, in order to achieve competitive advantage British Airways has recognized post-sale services as an important tool. /Length 2045 Other forms of air pollution, such as noise and air quality impact, have to be controlled by the airways (British Airways 2012). The company has undertaken many community service programs and engaged in local community development activity. educator and content curator, Do not sell or share my personal information. Training 404-424. APM Women in Project Management Conference 2019 presentation: Jason West, Key elements of it portfolio management Dipak Pimpale, Improved Business Performance Through Effective Portfolio Management, PMO for Supply Chain - Setting Up a Project Mangement Office for Non-IT, Introduction to Business Analysis - Part 2, How to Achieve Measurable Benefits Through Project and Organizational Change. British Airways premium economy seats are typically stocked at boarding with a pillow, a blanket, noise-canceling headphones and an amenity kit. IAG combines leading airlines in Ireland, Spain and the UK, enabling them to enhance their presence in the aviation market while retaining their individual brands operations. Retrieved 27 December 2019, kokemuller, N. (2019). Now customize the name of a clipboard to store your clips. Theoretically, BA could be fined as much as 20 million or 4 percent of their global turnover - whichever is higher (and in BA's case this would be the global turnover figure). Further to International Airlines Group's (IAG) announcement on September 6, 2018 regarding the theft of its subsidiary British Airways'customers' data, the airline has been working continuously with specialist cyber forensic investigators and the National Crime Agency to investigate fully the data theft . CSR is often dubbed as philosophy or practice that corporate managements do. Further, British Airways also conduct regular feedback sessions to gain feedback from its customers regarding the quality of services provided to them. 66-87. 132-141. The airline was launched in 1979 as Jersey European Airways following the merger of Intra Airways and Express . 1/2, pp. If u need a hand in making your writing assignments - visit www.HelpWriting.net for more detailed information. As the UKs flag carrier, we have a responsibility to help create a sustainable future for our planet, and were on a mission to be carbon net zero by 2050. This increases the level of satisfaction . British Airways: Stakeholders Objectives. Matten, D & Moon, J 2008, Implicit and explicit CSR: A conceptual framework for a comparative understanding of corporate social responsibility, Academy of management Review, vol 33, no. Tap here to review the details. Customers can now check travel restrictions and entry requirements of any destination British Airways flies to with an online tool on ba.com that brings together the latest information for over 100 countries. average student. However, in terms of a data breach, this isn't a truly huge-scale or catastrophic data loss. Tap here to review the details. Thus, it has been identified that suppliers and competitors are the major stakeholders of British Airways. >> . In this respect the importance of economic activity of the airline towards its employees is important, for airline is in a service sector where employees are the main touch points of the customers and the company (Phillips 2006). Along with this, various discounts and offers are also provided at regular intervals to attract large number of passengers. You can read the details below. Aspects related to employee relations and engagement and support of employees have to be undertaken by the company. Stakeholders The main stakeholders in this controversy case are the 500,000 customers that got their information stolen through the hack. British Airways is owned by the International Consolidated Airlines Group S.A - usually shortened to IAG, It is an Anglo-Spanish multinational airline holding company formed in January 2011. Remember: This essay was written and uploaded by an This approach helps in identifying the broader range of responsibilities of the corporation and suggests that hierarchical importance of ethics vis--vis other responsibilities (the CSR hierarchy is presented in figure 2). See all the latest information and updates from IAG, -98.4% Click here to review the details. Management of Organisational Stakeholders British Airways' corporate social responsibility places a substantial emphasis on the management of numerous stakeholders. As British Airways wrestles with the fallout of a massive data breach , a financial upstart has used the incident to promote the nimbleness of its own technology and . Stakeholders Objectives and its impact on Discover the ways we're placing sustainability at the heart of our long-term growth plan. In this respect, it is of utmost importance to establish an equitable pay system, a culture of inclusion and diversity. Government and regulation authorities are essential stakeholders of British Airways as British Airways have to comply with various policies and regulations of government authorities. Now customize the name of a clipboard to store your clips. The company conducts independent research of around 36000 customers each month. I don't have enough time write it by myself. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. It appears that you have an ad-blocker running. uuid:1eec08a0-50f4-4265-bd82-a2fe025dfb61 uuid:53eebfc3-73d6-48c1-9488-9760b3098d33 Strategic partnerships- British Airways is part of the alliance named Oneworld which contains other major airlines such as Alaska Airlines, American Airlines, Cathay Pacific, Finnair, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, etc. British Airways CSR (Corporate Social Responsibility) Analysis. Corporate governance allows British Airways to establish a structure that distributes the rights of the people. How Do Stakeholders Influence Business Activities?. The fourth most important financial performing stakeholders are the employees of British Airways which include the pilots, flight attendants, aircraft engineers, customer service, managers, aircraft cleaners, and their CEO, the total number of employees that worked for British Airways in the year 2016 was 42, 322 people which were from different countries around the world, these employees were the ones dealing and serving the millions of British Airways customers without them it is almost impossible for British Airways to meet their customers demand, pure example could be when in September 2019 British Airways pilots had a two days of strike which resulted the company to lost almost 121 million just within two days of strike by not even all their employees but just their pilots only and that shows how financially important employees are to British Airways. Our model has grown and matured since its formation in January 2011. Castka, P, Bamber, CJ, Bamber, DJ & Sharp, JM 2004, Integrating corporate social responsibility (CSR) into ISO management systemsin search of a feasible CSR management system framework, The TQM Magazine, vol 16, no. Enjoy access to millions of ebooks, audiobooks, magazines, and more from Scribd. Further, British Airways also provides various financial and motivational incentives to its employees such as effective remuneration packages, discounts on flights, training opportunities, etc. 2021-03-04T07:52:49Z Web. Business Analysis In this Business Analysis Training session, you will learn Case Study - Stakeholder theory and its impact on British Airways.. The Chief executive and the Chairperson acted as the change agents for the company. This paper is a discussion of the CSR models. Write by: . Thus, it has been identified that British Airways should take various initiatives to increase its customer satisfaction and to improve its competitive advantage in the industry. Now customize the name of a clipboard to store your clips. >> Adobe Acrobat 11.0.9 Cowper-Smith, A & Grosbois, DD 2011, The adoption of corporate social responsibility practices in the airline industry , Journal of Sustainable Tourism , vol 19, no. Keeping in view their concern regarding customer experience, the company has upgraded its fleet from Boeing 776 to 777, which promises to provide improved customer experience. The company should also take initiatives to deal with competitive pressures from various low pricing airlines. The institutions are an organ of the society where they operate. The changing climate and global consensus on an agreement regarding the sustainable environment safety law is a problem for the company. The key stakeholders are customers, employees, suppliers, and shareholders. The first and the foremost economic responsibility of any company is to look into the financial performance. Web. Communications consultant. We will occasionally Supporting stakeholders across Growth, CRM and Product, I provide insight into the behaviour of members, forecasts of growth and churn and recommendations to increase acquisition and member retention. All the initiatives are a part of economic or legal initiatives, which had to be taken by the company, even if not categorised as CSR (Matten & Moon 2008). Our unique structure drives growth and innovation to generate superior shareholder returns. The British Airways app on Apple Watch provides easy access to the most important flight information while you're on the move. It. This is why we want to make every trip you take with us a great experience. Revenue passenger km Schwartz, MS & Carroll, AB 2003, Corporate social responsibility: a three-domain approach., Business Ethics Quarterly, pp. Found a great essay sample but want a unique one? In the same month, British Airways secured a three year Term Loan with its parent company, IAG, for an amount of 1.65 billion, which was fully drawn by year-end. 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British Airways recently pulled out of 18 international gateways, in a signal that the airline will be smaller in the long term. The firm has integrated both internal and external stakeholders in operations, which has led to the development of an effective value system. There are many companies in the United Kingdom on which Universities assign assignments and sometimes the analysis part can be catchy but No worries Assignmenthelp4me is at your service. Speaking Polymath is a vibrant and insightful blogging platform that presents intelligible articles and extensive guides on a wide spectrum of academic and corporate fundamentals. By accepting, you agree to the updated privacy policy. The closest theory that could be applied to the British Airways stakeholder financial performance could be Dr Edward Freemans stakeholder theory which suggests that all the above stakeholders needed to be satisfied otherwise it could affect the short and long term financial performance of the company and that could be avoided by dividing the stakeholders into four different categories, for instance, shareholders and suppliers which has higher power and higher interest needed to be the top priority as they are first the main source of where the business starts as an example, British Airways started their business by first getting investments from shareholders, then the second step was to order aircrafts from suppliers such as Boeing and Airbus so they are the key and the other stakeholders follow. Just insert your email and this sample will be sent to you. Privacy statement. Stakeholder management is an essential part of the CSR of British Airways. British Airways Stakeholders. British Airways has faced certain ethical issues with their key stakeholders. /Length 1019 IAG is a Spanish registered company with its corporate headquarters in London, UK. Corporate Social Responsibility. British Airways is one of the largest airlines in the UK by turnover. History of British Airways | SeatMaestro. Find out how we're empowering our airlines and other brands to reach ever-greater heights. Some of the key stakeholders in British Airways include its employees, customers, shareholders, suppliers, government, and the communities in which it operates. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). BA Stakeholders Stakeholder Relationships BA is for a two-way communication For more information, click here: https://www.mindsmapped.com/courses/business-analysis/business-analysis-training-for-beginners-as-per-babok-v3/.