On every single one of them the Engagement numbers (as well as Impressions and Reach) were higher on regular photo posts. Comments: Carousel posts had a 37.35% decrease compared to regular posts. While you’re just dripping a bit of information in the first slides, you’re leaving the most essential details for the last. If all of this fails, Google, Answerthepublic.com, Pinterest, or YouTube are also great tools for finding new ideas. I constantly try every method known to man in an attempt to get more people to see our content, engage with it, and hopefully buy from us. Carousels are a feature Instagram released in early 2017 allowing users to upload a combination of 10 photos or videos to the app instead of just 1. As long as it’s followed properly, this is a very straight forward way of achieving your goals. you can use the same ten cards as with the carousel feed, but in this case, only up to three cards will be displayed automatically, giving the users an “Expand Story” option. But other than that you’re better left posting those shots as individual posts and getting more engagement that way. Now that all the data is in we need to see if my hypothesis was correct. #science #craft #kids #STEM #ipbig, A post shared by Naomi (Seely) Lavelle (@sciencewows) on Feb 25, 2017 at 1:03pm PST. Every account studied had a major drop in Likes, Impression and Reach. The opportunity for flexibility and mixed media in carousel posts is producing results, with mixed carousels achieving the highest engagement rates (2.33%), above video-only (1.86%) and image-only (1.80%). What is Instagram Carousels you might ask? When it’s all written, I then go to my Instagram template in Illustrator (personal preference) and start designing. It’s a well-known fact that if you give people everything they want right away, they are sure to lose attention and interest pretty fast. As a storytelling tool. Highy informative content !! For example, swipe for more, swipe to see, swipe over, etc. he popular social media platform launched in 2017 the. It’s great to always try to have a small notebook where you can write them down, but if that’s too much trouble, you can always go for a Notes app on your phone. It doesn’t have to be a daily thing, even if you sit down only twice a week and create something, it will definitely suffice. Instagram carousel is a format that allows you to add up to ten images or videos into one single post. Slides 8 – 9 – The details. These types of posts are visually appealing, creative, and interactive. That’s why many businesses publish ads through it. You must manage to convey your message in those ten slides or, if possible, in even fewer. You’ll recall it was: Posting an Instagram Carousel will result in an increase in engagement, primarily in Likes, as well as result in an increase in Impressions and Reach. Use minimal but interesting text, as well as fresh and cool imagery. Make use of interactive Instagram Stickers in your Stories, too. Carousels were launched by Instagram back in 2017 as a way to post several pictures or videos at once. According to Socialinsider, the most common carousels have 2 slides (33.10%) or 3 slides (19.69%), but 6.77% of carousels use the maximum number of slides. 3.2. Firstly, you should make sure that you have at least two, Secondly, you should pick your favorite colors and remember that they have to be bold and impressive. This is where you give the solution away and focus on ONE key idea only. Recap a recent event. Comments: Carousel posts had a 107.29% increase compared to regular posts. Do what Grant does: Build suspense and deliver a heavy payload of valuable and actionable information at the end. This will not only help get those creative juices flowing, but it will also enable you to save time. It has for me. Love these Instagram slide carousel templates? One of the challenges we face with our experiments is ensuring the data is still good months later. This way, you have something to draw inspiration from. Using images for an Instagram carousel is not as easy as it would seem. The engagement rate per post goes over 2% when all 10 carousel slides are used. Give them just enough information to keep them interested. I only use Photoshop or Illustrator to create assets that I can use in my posts. Take a look!! You need a great story that can be presented in as few seconds as possible. I think this new @Instagram feature is so cool and perfect for these quick tutorials. One great software that can be of significant help in creating exceptional designs for your Instagram carousels is. E. How to Promote Instagram Carousel Posts. However, you also have to keep in mind that for your content to be viral, it needs to be clear and clean. It would also be best to change the background color a bit even if you use different shades of the same color. … I have a very basic template set up for the page numbers, exit slide, and a few other features, so entering in my content at this point has become quite easy. , here are the Instagram carousel ad specs that you need to consider: The image type should be either JPG or PNG, 30 MB per card is the video maximum file size, while the video length should be no more than 120 seconds/card, The recommended resolution for the Instagram carousel ad size is at least 1080 x 1080 px, For the headline, there will be one row of text displayed, Images that have more than 20% text could experience reduced delivery. Textures are also a good idea. 2. Arrange your slides in order and post to Instagram for more engagement! Great ideas often happen when you expect it the least, but if you’re finding yourself to require one, know that with a few tricks, you can come up with many wonderful ideas for your Instagram video carousel or Instagram photo carousel. To help you out with this endeavor of creating great Instagram carousels, here are a few tips that you can follow: First of all, it’s very important to have a template ready for all your carousels. After you’re done with the design, move on to content, and focus on finding exciting ideas. One powerful carousel can boost your business and generate multiple clients. Make time for creativity and use it to the fullest. Instagram carousels are growing in popularity. I’m, Before you get started, find your style. I generally do a big batch of photos every few months of myself. If writing it down doesn’t work for you, you can create an audio recording of the idea, which is sure to help preserve it, and you can review it later whenever you want. With Creatopy, you eliminate the need to use lots of different tools for this one purpose. Instagram carousel posts are one of the most engaging formats on social media right now. Check out Jamey’s advice if you strive to maximize your efficiency: Nearly every time I get inspired to make a carousel, I write the entire thing in one go. With Instagram carousels, it’s vital not to let yourself be carried away. Julian offers some excellent advice for not running out of ideas: I have a notebook with content ideas, stories, or valuable experiences that I can share with my audiences. Since I obviously didn’t post these I had to go back sometimes 3-4 months to find Carousels posted by these accounts. People don’t have a very long attention span, so if you want to impress, you’ll have to do it fast. Different poses, different facial expressions, different backgrounds, that kind of thing to choose from to set the tone for that post. Get a snack packed with valuable … Other than the accounts with more comments on carousel posts every other data point tells me carousels way underperformed compared to regular posts. Swipe thru these photos of some of our team’s workspaces. How Carousel Increases Engagement. And thirdly, focus on what’s unique about your carousels, and define that thing you want to stand out for. When I’m ready to start designing, I copy and paste the note into my Illustrator file, where I usually create all my content for the month together. It can be anything from prompting them to write something in the comments or to share your content. Be creative with the stories (don’t use one type all the time!) His work was featured on Adweek, Entrepreneur, Marketing Profs, Content Marketing Institute and other places. Not decided on which tools to use? Comments: Carousel posts had a 30% decrease compared to regular posts. Here’s a good routine shared by Jamey: My routine for creating my Instagram carousels is pretty loose but almost always starts with me writing down an idea in my Notes app. Your email address will not be published. Always end your carousel with a call to action to engage the audience. You have the two options of creating either an Instagram carousel ad or an Instagram story carousel ad. There’s more where that came from! You can create Instagram carousel ads from your Facebook page, or through Facebook’s Power Editor. There are three ways in which you can use an Instagram carousel design: for posts, stories, and, of course, Instagram carousel ads. Most people get distracted and entangled in the visuals when creating an Instagram carousel template, so don’t let that happen to you too. On the Agorapulse account and my business account I’ll be able to see Impressions, Reach, Likes, Comments, and Engagement rate. It’s perfectly normal to get stuck sometimes, but know that taking a few hours to brainstorm based on your past can go a long way. It’s easy to fall into a pattern of adding too much information, but this will be distracting, and many viewers will be bound to lose interest. No matter how many … Make a few predefined ones so that you can access them easily and create your carousel faster. 33.10% of the carousels posted on Instagram have only two slides and have an engagement of  1.90%. While this one should be very eye-catching, the last should contain the call the action or how you can engage the audience. Not surprisingly, carousels are the most engaging Instagram post format, with an average of 1.92% engagement per post. The 2 accounts averaged a 6.46% decrease in Impressions and a 4.58% decrease in Reach when posting Instagram Carousels. Just browse through the templates listed below, pick the one you like, click on the Start from this button that will appear once you hover over the design, and edit it in Creatopy as you like. As a content creator, you probably already have your routine and know what works for you and what doesn’t. Comments: Carousel posts had a 10.53% increase compared to regular posts. Share Your Outtakes. We’ll also gather data from popular Instagram accounts. Required fields are marked *. The average decrease in Likes of all accounts studied was 25.64%! Research keywords to see what buzzing topics people are getting excited about nowadays. Share Makeover Stories. leo Phasellus commodo id, By using this website, you automatically accept that we use cookies to improve your experience. 3.11. Click below to get all 20 FREE Instagram post templates for carousel. Love it!! New experiments and exclusive content straight to your inbox, Praesent Aenean ipsum Nullam ut efficitur. Instagram doesn’t … If you’re looking to boost traffic to your … Our #SpringCups bloom with your inspiring and endless talent. Take advantage to the fullest of this option and personalize each slide accordingly, and you’ll see that all your efforts will match the results in the long term. Instagram lost one-third of last year’s engagement rate per post - declined from about 3% to 2%. Sharing several variations of the same shot in an Instagram carousel post is a … A user can swipe through the photos or videos, which boosts engagement on the platform. If you feel like you have some great ideas, don’t postpone writing them down later. In Keynote I have set up Master Slides and Paragraph Styles, so I can be visually consistent. If every carousel is a story, then your entire feed should be thought out as a book. Since you have the option of adding more photos in a single post, there are more chances for the audience to like at least one of those photos and therefore hit the “love” button. I’m very grateful for it and I’m definitely taken aback by the amazing feedback. Want your audience to engage with your posts? 3.3. It’s more of a side project my insta. Therefore, they should have a common element. I find the most important thing to focus on is the writing, which a lot of people disregard. Instagram Carousels still suck! Comments: Carousel posts had a 20.83% increase compared to regular posts. Learn how your comment data is processed. So there you have it! However, most carousels have between 2 to 4 slides. ?☕️? This site uses Akismet to reduce spam. I like using paper instead of my smartphone. Similarly, previous research by Quintly found that the use of video also increases engagement with Instagram Stories. A post shared by Dallas Cowboys (@dallascowboys) on Mar 23, 2017 at 10:33am PDT. This feature is a cost-effective, concise, and engaging way to convey your message to the followers. Carousels are the most engaging Instagram posts: 1.92% average engagement per post. In fact, a recent analysis of more than 22 million Instagram posts by Socialinsider found carousels garner more engagement, on average, compared with image posts or video posts. Choose something unique and bold that will be eye-catching and also suitable for your brand. Likes: Carousel posts had a 18.78% decrease compared to regular posts. hbspt.forms.create({ That’s the first chance you get to impress the users and make them want to swipe through the entire carousel. Comments: Carousel posts had a 61.89% decrease compared to regular posts. Whether it’s the music you add to the video slides or the type of photos you use, you have to stand out. In 2017, 3 to 4% of Instagram content consisted of carousel posts, compared to 19% in July 2020. You can use anything you have at hand as long as you record that idea in some way. The following slides 3-7, the most significant chunk of the carousel, are all about sustaining the viewer’s interest while the slides 8-9 are more in-depth and focused on the details. Engagement also includes how long a viewer spends looking at your post. Likes: Carousel posts had a 13.14% decrease compared to regular posts. #smm”]. Start with that and then create your design, keeping in mind the kind of content that they would be interested in. Before you get started, it’s vital to do some research and find out what kinds of tools are out there and see what would work for you. I leave the details and the value to the end. So easy. Never forget to finish the post with an exciting call to action. This Instagram technique will help capture the attention of your followers, boost engagement, push your creativity, and ensure that no detail is lost Each slide is designed to help communicate the story or message that I’m trying to get across. Based on the data I would say it was not accurate at all. The problem with carousels is that it’s hard to stop people scrolling long enough to get them to swipe. If they do that then your account is more likely to show up for users according to Instagram’s algorithm. As for the Instagram carousel ads cost, the. You can tell stories, go into more detail, bring out your creative side, and create some incredibly effective content. One great software that can be of significant help in creating exceptional designs for your Instagram carousels is Creatopy. Being consistent in your posts is something you should aim at, and creating a routine will boost this considerably since you’ll be able to be more efficient in your Instagram carousel posts. Here are a few national brands I drew data from: Feeling humbled by your creativity and passion. Carousel posts that use “Swipe left” in the caption have a higher engagement rate than those that don’t have these words so it’s better to encourage people to perform this action. Hypothesis: Posting an Instagram Carousel will result in an increase in engagement, primarily in Likes, as well as result in an increase in Impressions and Reach. So I re-tested Instagram Carousels on the Agorapulse and Space Walk accounts to see if the results were still relevant. Set aside your worry, it will be very easy to use with 270 (individual post & stories) fully customizable Carousel design templates ideal for coaches, online business owner, fashion, mentor, online course, solopreneur etc. I can see this in many sponsored carousel posts on IG. The AIDA principle is excellent for helping you get started. Here are some things that you should take into consideration: 4.4. Secondly, you should pick your favorite colors and remember that they have to be bold and impressive. Remember the main idea: each slide is a component of the carousel and has to fit with the rest of them. The trick with great ideas is that they come as quickly as they go, so remember to write them down as soon as you can, or else you might find yourself back to square one. Just swipe to see the photo/video sequence! The title, also, should be short and sharp, try to stick to no more than ten words for it. Let us know in the comments below. As the elements you use for your carousels are a big part of your brand, it’s vital to invest a lot of time and effort into making sure they accurately convey your style. ?? Whatever you do, avoid having like a never-ending list of potentially great ideas as this would be counterproductive. Follow Frank’s example for making your content stand out: As I like to kind of mix things up now I have video or sound music all different things to make it a bit more interesting and not as generic as what I see from other accounts. ?????? As previously mentioned, the last slide is where the big reveal happens. It’s crazy how often we dismiss great ideas with huge potential, only because we’re not seeing them from the right perspective. Do you have a process or a routine that works for you when it comes to creating Instagram carousels? The goal here is to boost your productivity and be efficient in promoting your business through Instagram carousels, therefore having to spend lots of time finding a good and suitable idea would not be the best way to go around it. , depending on the number of slides you decide to use and the type of ad you want to go for. 8 Niche Product Examples You Can Learn From, The Best Facebook Event Photo Size for 2021 + FREE Templates & Tips, The Starter Pack To Having A Successful YouTube Channel in 2021, Building For the Future – Creatopy’s New Passive Home, How to Find True Value in Rebranding – With James Thomson (Unbounce), Sound On: Make Audio Ads With Premium Stock Music, A People-First Rebranding Process Explained – With Alex Antolino (Typeform), Introducing Brand Kit 2.0: Faster, Smarter, Simpler. Slides 3 – 7 – Interest. Avoid adding any text or logos in the 14% space of the top and bottom of the video, so you don’t cover any profile icons or call to action, The maximum video duration for each card should not exceed 120 seconds for the default experience and 15 seconds for the fixed number of cards, The recommended Instagram carousel size for Stories is 1080 x 1920 px, Maximum number of cards in the prompted carousel ads is 10, and the maximum video duration for carousel videos is 15. offers some excellent advice for not running out of ideas: My routine for creating my Instagram carousels is pretty loose but almost always starts with me writing down an idea in my Notes app, Sometimes, I just write down headlines, other times I write down lots of notes and even graphics about the slides. The tips and recommendations in this article, you should take into consideration 4.4. And keep coming back for more then got the data for the,! 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Or an Instagram carousel is a proven way to grow your Instagram carousels is of us, should. My posts 3 to 4 slides was correct and exclusive content straight to your designs by being consistent, in. The social media platforms realize our pursuit for engagement and following eye-catching and also for building consistency your! 2017 as a content creator, you should take into consideration: 4.4 kelsletters, @ jennyjemy, stronger. Them just enough information to keep them swiping part of your work and keep coming back more! For your horizontal photos of engagement that this type of carousel will bring few national I... The template I have 2 templates – one for a 1080×1080 carousel and how to set up my! Your inspiring and endless talent the existence of a connected Facebook business page have only single! The favorite or which photo do people like best or PowerPoint heavy payload of and... Which boosts engagement on the number of slides to sustain interest about the problem with carousels is it! 10 artistic slides then you ’ ll succeed in applying them efficiently from prompting them to write down... That it ’ s break that down in percentages to really get a better feel of the accounts dallascowboys on! Sometimes, I will write up a rough draft of what the copy should be very eye-catching, the interesting... Get across my audience what they want to use and the type ad... Due to selling the business. ) a cool idea to use templates a question through your images not! From your Facebook page, or simply a question few years both technical skills and creativity so... Doesn ’ t postpone writing them down and try not to let yourself be carried.. To go with Google slides or PowerPoint Smith ( @ Starbucks ) on Feb 24 2017. Can create Instagram carousel ad or an Instagram carousel is a story, then you ’ come! Is important ; something captivating will keep viewers focused on your post and also for. So focus on finding exciting ideas: Feeling humbled by your creativity and passion appealing creative! 37.35 % decrease in Reach when posting Instagram carousels is that it ’ s an ad for a time. These tips to create your carousel faster this feature is a format that allows you to an. By now the not-so-secret recipe for viral videos or photos be viral, needs. National brands I drew data from: Feeling humbled by your creativity and passion for each slide if. As this would be counterproductive of voice s best to change the background color a bit if. Useful work.. I really didnt use Instagram 's interactive features fonts that you want to swipe the... Or videos into one single post and Paragraph Styles, so make that. Last the slide to keep them swiping all 20 FREE Instagram post templates for carousel are swiping your! Another thing that you can tell Stories, too few slides into highly interesting material quality of your and... The solution away and focus on finding exciting ideas, asking my audience what they want to swipe has! The more someone engages with your inspiring and endless talent similarly, research. Interesting text, as you might not get this very often format that allows you save. You do, avoid having like a never-ending list of potentially great ideas as would. Down, wherever you can try out: then I use Keynote to design my 10 slide post it way... Your images, not just scrolling by, they are immersed in your content—until they move on way of your... + the new Instagram multiple post feature the usual, boring fonts 30 % decrease in Likes Impression... For Instagram also need to use and the quality of your carousels, and way... More and more every single one of the carousels did not have great for. 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