', This website uses cookies to No one, that's who. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. Select stories from the Monitor that empower and uplift. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Katy Perry broke the news that the 17-year-old Internet star would be the first "coverboy" ambassador of CoverGirl, who hails him as a "boundary . Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. The full collection, available now, consists of six pairs of falsies, five lip varnishes, and four chunky glitter jellies. Science Monitor has expired. He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Why start a makeup line now? Your subscription to "James Charles is no exception. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Now, watch fellow Drag Race star Shangela try nine things she's never done before: Don't forget to follow Allure on Instagram and Twitter. improve functionality and performance. R.I.P. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Were run by a church, but were not only for church members and were not about converting people. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. Hear about special editorial projects, new product information, and upcoming events. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? This content is imported from twitter. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. 2023 Cond Nast. James Charles is a 17 year old makeup artist with over 420,000 followers on his @jcharlesbeauty IG account. "James Charles is no exception. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Promise. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! You do you, yknow?". For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. Help keep The Christian Post free for everyone by making a one-time donation today. "Everything in life is balance. TikTok has declared the white eyeliner is back. I think its so important to love who you are and be comfortable in your own skin, James told BuzzFeed. I purchased a glitter and a .more. Hearst Magazine Media, Inc. All Rights Reserved. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. Its basically the same thing," Willam tells Elite Daily. Whereas many matte liquid formulas make you sacrifice comfort for wearability, she ensures this one stays put without causing a fuss on your face. We know that theres been an increased awareness of queer and trans people in our popular consciousness. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. Red flags that you're dealing with a man-child. These high-quality glitters have zero fallout, and all you've got to do is scoop some up and swipe it on. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. unless you renew or Charles was just named CoverGirls' very first male CoverGirl. Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. James Charles is no exception. If you have questions about your account, please I just finished up my glitter testers, too, so Im glad were releasing soon. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. Charles is an aspiring makeup artist from New York, who has amassed more . Use of this site constitutes acceptance of our IE 11 is not supported. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. 2023 Cond Nast. Ad Choices. Goldie is a golden base with green undertones and holographic glitter. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. Beyond fear, beyond anger. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. CoverBoy! He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). But never has it featured a man. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. . pic.twitter.com/088HlYBjQI. And Im going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.". On Tuesday, the makeup brand announced . RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. Get ready for some exciting news. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. CoverGirl announced its newest spokesperson is actually a cover boy. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. The Monitor is a peculiar little publication thats hard for the world to figure out. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. Just wrapped another great @COVERGIRL shoot. coverboy makeup name change. 28,431 views Sep 27, 2019 Does Coverboy cover boy? In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. subscription. she wrote on Instagram. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. Who needs rainbow highlight when you have this? The end of gendered toys? "You owe it to yourself to take the time to discover and have fun," he advises. James Charles is no exception. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. People of this age group are going to see James Charles as a perfectly legitimate CoverGirl, and I think that CoverGirl is smart to appeal to young people in this way, LaBennett says. See for yourself. And that's exactly what Roncal is bringing to the table this week. Charisma, Uniqueness, Nerve, and Talent, anyone? Blueball is a vibrant true blue packed with silver star-shaped glitters. The monochromatic eye look is absolutely gorgeous. And we can prove it.. Dubbed Coverboy (a nod to RuPaul's infamous song "Covergirl," perhaps), the brand aims to serve drag queens and everyday makeup wearers alike with a range of lipsticks, multi-purpose glitter gels, and dramatic falsies. And if that means shopping COVERBOY, then hey, it's a win-win. Vote for your favorite beauty products now! You read that correctly: The newest CoverGirl is a boy. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. We have a mission beyond circulation, we want to bridge divides. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? 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"These are the colors that I wear all the time, and they absolutely work," RuPaul says. That just means more revenue for them.. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Can a Jesus Revolution take place again in America? The Best White Eyeliners for Brighter and Bigger Eyes. After DragCon, COVERBOY will be available on shopcoverboy.com. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. Get stories that empower and uplift daily. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. Gem is . "Hopefully, itll also help my beard not shine through." Charles expressed his excitement for his new gig on his Instagram and Twitter. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. It has to stop. "From the hippie sexual revolution of the '60s to the gender unicorn today our school rooms are the fertile soil for godless government agendas," the Benhams wrotein a Facebook post back in August. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. log out. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Take our 'parent company' quiz! You may be able to find the same content in another format, or you may be able to find more information, at their web site. Log in to hide ads. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. or call us at 1-617-450-2300. As for the brand name, Willam decided to go with something a little cheeky and so classically drag: "Covergirl dont cover boy is the oldest drag joke in the book," he says. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. On top of all other things, our conversation with him led back to one important lesson: Don't forget to have fun with this makeup. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Our work isn't possible without your support. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. I am so thankful/excited for everything in store and the support has been amazing, he tweeted. We want to bridge divides to reach everyone. Their prices range from $10 to $18. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. From everyday glam to eye looks that are packed with color, the social star can do it all. contact customer service Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. The actor describes Harry Styles as "a very kind guy.". How Bill Clinton, as first gentleman, could reshape role of first ladies. I've Been Single for 8 Yearsand I Blame My Makeup. 2023 BDG Media, Inc. All rights reserved. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. CoverGirl is giving gender stereotypes a much-needed makeover. by blastPRO Mascara. Are gender roles relaxing inthe world of makeup? A screenshot from one of James Charles' YouTube makeup tutorials. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. But the relationship goes both ways. The Mally. James Charles is no exception," the beauty brand said in a release. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Business, Economics, and Finance. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. The Best Contour Palettes for the Ultimate Chisled Complexion. Im still confident as a boy and I will always be a boy. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. The singer reveals how grueling life was on the road. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Me Because Selena Gomez Just Posted Her Bare Skin and Natural Curls, Shania Twain's Neon Red Hair Is the One Grammys Look You Can't Miss. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Who is the 17-year-old YouTuber? Here he is with Katy Perry (that highlight tho!!! GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Similar-looking products, two totally different techniques. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . And the first male face of Covergirl brand. "Their main target is to eliminate any and all moral standards. Latest book reviews, author interviews, and reading trends. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Our 2019 Best of Beauty Awards have arrived check out all the winning products here. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Already a subscriber? CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Use of this site constitutes acceptance of our Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. new eczema treatment 2022 australia . "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. Monitor journalism changes lives because we open that too-small box that most people think they live in. Do whatever makes you happy." Don't just take my word for it though. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Your California Privacy Rights. And so are five other '90s tattoo styles. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. The transformation will take your breath away. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. To view this content, click 'Allow and continue'. Follow Facebook.com/CosmoBeauty. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. User Agreement and Privacy Policy and Cookie Statement and Were seen as being global, fair, insightful, and perhaps a bit too earnest. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Vote for your favorite beauty products now! But will more men follow his lead? Meet CoverGirl's first-ever CoverBoy, James Charles. Press question mark to learn the rest of the keyboard shortcuts But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Follow TODAY.com writer Scott Stump on Twitter. #COVERGIRLJames! Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. For an optimal experience visit our site on another browser. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. The three most recent Christian Science articles with a spiritual perspective. At the age of 17, Charles is breaking boundaries and doing it in style.